Official Distributors & Sales Agents — Anuspa Heritage

Premium Soaps, Personal Care & Industrial Cleaning Products, Delivered at Factory Cost

Bettonage Consultants is the authorised distribution and sales agent for Anuspa Heritage Products Pvt. Ltd. — India's trusted maker of handmade, Ayurvedic, and medicated soaps since 1995, serving 150+ customers across 5 of 7 continents. We supply importers, wholesalers, hotel groups, and retail chains across the Middle East, Africa, and South America at direct manufacturer pricing.

30M+Soaps manufactured every month
1,000+Active SKUs in the portfolio
5 / 7Continents served worldwide
150+Active customers & 300+ corporates

Distribution partner — Anuspa Heritage Products Pvt. Ltd.

The Range

Optimise your procurement cost. Partner with industry leaders for your own brand.

With 1,500+ stable formulations under Cosmetics, Ayurvedic, and Drug Licences, the Anuspa Heritage catalogue gives your market access to a complete bath, body & industrial cleaning portfolio — all priced at source.

Handmade & Ayurvedic Soaps

Cold-pressed handmade bathing bars crafted from traditional Indian recipes, natural herbs, and essential oils.

Medicated 5.5 pH Soaps

Skin-neutral 5.5 pH medicated bars — gentle, derma-safe formulations produced under Drug and Cosmetics Licences for pharmacy and clinical retail channels.

Noodle-Based Soaps

A major factory line — noodle-based bathing bars produced at high volume for mass-market brands, combining consistent quality with the lowest unit economics.

Transparent & Glycerin Soaps

Premium transparent glycerin bars with high moisture retention — ideal for spa, retail, and gifting lines.

Bathing & Toilet Bars

Everyday toilet soaps and bathing bars in bulk volumes for retail chains, wholesalers, and distributors.

Liquid Personal Care

Body washes, shampoos, conditioners, and lotions manufactured to international quality and safety standards.

Industrial Cleaning Products

Sanitizers, hand washes, and industrial & institutional cleaning formulations manufactured at bulk scale for facilities, industry, and distribution.

Hotel Amenities

Guest soaps and amenities for hotels, airlines, and resorts — in the shapes, sizes, and packaging your property needs.

Private Label & Contract Manufacturing

Launch your own brand with the factory behind industry leaders — end-to-end contract manufacturing covering formulation, testing, packaging, and export documentation.

The Anuspa Muscle

Industrial-scale capacity behind every factory-cost price.

Two manufacturing plants, an in-house R&D and stability-testing lab, and automated packaging — the scale that keeps unit economics firmly on your side, whatever your volume.

30M+Soaps manufactured every month
3,500 MTMonthly soap output across categories
1,500+Stable formulations in active production
74,000Sq ft of manufacturing across 2 plants

Parwanoo Plant — Himachal Pradesh

70,000 sq ft30–35 million soaps / month

Mass-market bath soaps (2,000 MT) · Syndet / 5.5 pH bars (750 MT) · Medicated soaps (600 MT) · Glycerine transparent soaps (150 MT)

Drug Licence · Cosmetics Licence

Turbhe Plant — Navi Mumbai

4,000 sq ft300,000–400,000 bottles & jars / month

Liquid skincare — body wash, shampoo, conditioner, lotions · Cold-process soaps & shampoo bars (100,000 units) · Head office & in-house R&D centre

Cosmetics Licence · JNPT seaport ~30 km

Accreditations & Licences

ISO 9001:2015Quality Management System
ISO 22716:2007Cosmetics GMP
GMP CertifiedGood Manufacturing Practice
SMETA 4-PillarSedex ethical trade audit
Drug · Cosmetics · AyurvedicFull statutory licences
WHO-GMPCertification underway at Parwanoo

Scaling Even Further

WHO-GMP certification underway at ParwanooFully automated glycerine soap lineAI vision inspection & SCADA — Six Sigma manufacturingIntegrated liquid manufacturing facility at Parwanoo

Who Trusts Anuspa

The factory behind global brands — now direct to your market.

Through Bettonage, you source from the very same production lines trusted by FMCG giants, pharma and derma leaders, fast-growing D2C brands, and international retail chains — at factory cost. Leverage economies of scale that keep your unit costs unbeatable.

FMCG Giants

UnileverITC LimitedDaburBajaj Consumer CareMedimixSri Sri TattvaKhadi IndiaDenverPark Avenue

Pharma & Derma

Sun PharmaTorrent PharmaGlenmarkIntasAjanta PharmaDr. Batra'sMenariniEmcureKozicare

D2C, Luxury & Baby

MamaearthWOW Skin ScienceKama AyurvedaFirstcryPigeonThe Man CompanyFabindiaTüco Kids

Retail Chains & International Brands

Nesto (GCC)TrentDMartVishalMedPlusAditya BirlaKmartAvonIcona LondonAllenburysVatika

Where We Supply

Three continents. One factory price.

Wherever your business operates, you buy as if you were standing at the factory gate in Navi Mumbai, India.

Middle East

Duty-aware sourcing for GCC retail groups, hotel procurement, and pharmacy chains — backed by regional logistics support.

NestoAvonIcona London

Anuspa already manufactures for Nesto — the GCC's home-grown hypermarket giant.

UAE · Saudi Arabia · Qatar · Kuwait · Oman · Bahrain · Jordan

Africa

High-volume, price-sensitive markets ideal for quality bathing bars and liquid personal care at factory cost.

UnileverDabur

Mass-market bars engineered to Unilever and Dabur standards of cost and consistency.

Nigeria · Kenya · Ghana · South Africa · Tanzania · Egypt

South America

Growing natural and Ayurvedic personal care demand — supplied direct from the Anuspa Heritage facility in India.

MamaearthWOW Skin Science

Clean, natural formulations trusted by leading D2C beauty brands — on-trend for Latin America's natural boom.

Brazil · Colombia · Peru · Chile · Ecuador · Panama

Why Bettonage

The shortest path between the factory and your shelf.

True Factory-Cost Pricing

As authorised distributors and sales agents, we pass the manufacturer's price directly to you — no importer markups, no middle layers.

Authorised Sales Agents

We represent Anuspa Heritage Products Pvt. Ltd. directly, giving you factory-backed consistency, documentation, and supply assurance.

Natural & Ayurvedic Heritage

Products merge traditional Ayurvedic wisdom with modern research — natural, skin-loving formulations trusted since 1995.

Export-Ready Compliance

International-grade manufacturing standards, export documentation, and labelling support handled for your destination market.

Flexible Volumes

From trial consignments to full container loads — small and large volumes served from a state-of-the-art facility with in-house R&D.

Regional Market Knowledge

On-the-ground understanding of Middle East, African, and South American trade routes, buyers, and regulatory requirements.

How It Works

From enquiry to your warehouse in four steps.

01

Send an Enquiry

Tell us your market, product categories, and target volumes through the form below.

02

Factory-Cost Quote & Samples

We respond with direct manufacturer pricing and product samples for your evaluation.

03

Order & Quality Assurance

Production is scheduled at the Anuspa Heritage facility with pre-shipment quality inspection.

04

Shipping & Delivery

Full export documentation and logistics to your port or warehouse in the Middle East, Africa, or South America.

Get In Touch

Request your factory-cost quote today.

Tell us what your market needs — categories, volumes, and destination — and we will revert with direct manufacturer pricing and samples from the Anuspa Heritage facility.

Emailsales@btngconsultants.com
Phone+971 50 426 4028
WhatsApp+91 97652 20889
Websitebtngconsultants.com
CoverageMiddle East · Africa · South America

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